How a Blog Can Benefit Your Website

Why You Should Have a Blog on Your Website

For your business, blogging is more important than ever. Blogs have evolved from the days when only individuals had them and used them to express their opinions. Today, brands leverage blogs to expand their reach and grow their businesses. Blogs generate 67% more leads for B2B marketers than those that do not use them. (Source: Hubspot) Want to know how?

What Blogging Can Do For Your Business

Increase Traffic

A blog is an excellent way to drive traffic to your website and improve your search engine rankings (SEO). In general, the more content you post, the more crawlable and indexable it is for search engines. In other words, they can easily see that your site is a resource of information. In addition, you can use your blog to create content that your audience will share with their connections. Businesses that blog receive 97 percent more links to their website from other online sources. (Source: Hubspot) You will get more eyes on your content for a very small amount of money when you hire people to post your content. How cool is that?

Establish Credibility

With useful content on your blog, you establish trust with your audience and customers. You show them you care about spreading useful information in your industry by writing about topics that they will find interesting and helpful. 47% of buyers view 3 to 5 pieces of content before engaging with a sales rep. (Source: Demand Gen Report, 2016) This shows the importance of having the right content to prove your credibility.

Blogging Benefits Your Marketing Channels

Social Media

Ever have a hard time figuring out what to post to your company's social media profiles? With a blog, you not only have great content to post, but you also have content that makes people return to your website. You can use social media to get your blog content in front of a targeted audience, growing your brand awareness. In addition, you can share the content multiple times, highlighting different aspects each time.

What Content Should Go on a Blog?

Be the Voice of Your Brand

A blog is the perfect place to showcase your company's brand voice. A blog humanizes your brand, as previously mentioned. You have a harder time showing your audience that the company has real employees with real lives who provide the service or product. A blog is a great place to show your target audiences what you are all about.

Relevant topics for your audience

When you sell a product or service, you have plenty of opportunities to write about best practices and how-tos that relate to that product or service. You should also feel free to experiment with your content outside of the usual business context. The best way to bring your audience to your blog is to find other topics they might be interested in. If you are in the lawn care industry, you could blog about helpful gardening tips or how to take care of your lawn in between professional servicing. Creating useful information that is related to your industry and helpful to your audience.

Images and Videos

The blog is the perfect place to display your beautiful brand images and videos. Your blog will be engaging, educational, and fresh if you use images and videos to convey your personality and passion for your In many cases, you can easily embed YouTube or Vimeo videos, or even upload images directly to your website.deo files. Then add a description for SEO purposes, and make sure the post description is at least 300 words long.

Blog Without Being Intimidated

Starting a blog doesn't have to be difficult, and it's well worth the efforts in the long run. You can pull content ideas from various people in your organization. Adding this variety will give your audience a good sense of your company. A business who prioritizes blogging is 13x more likely to achieve a positive ROI on their efforts. (Source: Hubspot) Blogs are invaluable to anyone's online marketing efforts!