How to Increase Your Organic Traffic With Off-Page SEO Strategies

The most effective search engine optimization (SEO) strategy employs both on-page and off-page optimization strategies. Despite constant changes to search engine algorithms, how you act outside your website still matters. Your off-page SEO strategy contributes 50 percent to your ranking factors.

Let's look at the basics of off-page optimization in this post: How Does Off-Page SEO Work?

An off-page SEO campaign refers to optimization efforts carried out outside of your website. There are a few ways you can drive traffic to your site that don't involve optimizing your content or publishing anything. Your off-page SEO strategy aims to improve your site's authority, popularity, credibility, and relevance across the web.

What's the Difference Between On-Page and Off-Page SEO?

Basically, any SEO work that you need to do on your website, such as writing content, will fall under on-page SEO, while all the other tactics are off-page SEO. The following are some on-page SEO tactics that an SEO agency can offer you:

• Writing content

• Internal links

• Keyword research

• Uniform Resource Locators (URLs)

• Optimization of meta tags and title tags

• Alt text descriptions

• Secure Sockets Layer (SSL) for site security

• Page performance monitoring

• Core web vitals

• Ensuring mobile-friendliness

The following are some off-page SEO services and tactics:

• Link Building or Backlinks

• Social media

• Domain authority

• Local SEO

• Public Relations and Community Outreach campaigns

The Best Off-Site SEO Strategies for Businesses

1. Link Building

Link building is the process of building backlinks (or one-way hyperlinks) to a website to increase its search engine visibility. Backlinks are like votes of confidence given to your site. Votes from trusted sources, such as government websites (.gov), non-profit websites (.org), and content aggregators (e.g., Wikipedia), have a huge impact on your site. The number one ranking factor is still quality content, which Google representatives often emphasize. The second most crucial factor is link building - that is, quality link building used in conjunction with high Domain Authority (DA) and Domain Rating (DR) sites, such as the ones we mentioned above. Experts in SEO recommend getting links from authoritative sites. A spammy, dodgy link building strategy won't produce results. In order to attract more quality links from other websites, you need to provide fresh and high-quality content. In this way, on-page and off-page SEO work together.

2. Getting Google's attention requires you to improve your content's E-A-T, or Expertise, Authority, and Trustworthiness.

Your off-site SEO strategy must demonstrate your knowledge of your niche. As well as proving your credentials, you should be able to give your readers accurate, useful, and truthful information. By demonstrating your expertise, you establish yourself as an authority. Content including videos, blogs, webinars, and podcasts can demonstrate your authoritativeness. Your organization may have industry experts who can provide insights when creating content. Creating case studies can also demonstrate your knowledge of the subject by showing (not telling) the results of your products or services. This is proof that you know what you're doing.

3. Optimize your content marketing and SEO strategies.

SEO and content marketing go hand in hand. Off-page SEO examples are difficult to come up with without mentioning content marketing. Many people think that content marketing is only about creating content for your site. The best SEO experts will tell you, however, it involves much more than that. Creating, distributing, and publishing content that engages your target audience is the essence of content marketing. Your content must be relevant, valuable, and compelling for your audience to engage. In addition to link building, content marketing can also be part of your social media marketing and public relations campaigns.

4. Maximize the power of social media for SEO.

Using social media is an excellent off-page strategy. Social media promotes brand awareness and generates leads. This is an effective way to generate organic traffic to your website, which search engines like Google love to see and value.

5. Boost your Domain Authority and Page Authority.

The metrics Domain Authority (DA) and Page Authority (PA) have been developed by Moz to predict how well individual pages and entire websites will rank. It is possible to measure your DA and PA scores, which range from 0 to 100 and are influenced by a variety of factors. There are several things you can do to improve your score, such as:

• Increase social interactions

• Ensure your website's pages load quickly

• Make sure your site is mobile-friendly

• Improve your SEO

• Utilize On Page and Off Page SEO best practices

6. Optimize your Google Business Profile for local search.

Local search accounts for 46 percent of all online searches. That means many people are searching online to find local businesses. It is important to secure a listing on Google Business Profile, formerly known as Google My Business, as well as other local listings. All your profiles should have the same business name, phone number, and address.

7. Develop a digital PR campaign.

A PR campaign is a great way to launch new products or services and announce company events. In a digital PR campaign, you may hold online interviews, distribute press releases, and write an advertorial. Advertorials are advertisements disguised as news stories. They are sent to online news outlets. Take digital PR campaigns into account when planning your off-page SEO strategy. Being a thought leader in your industry can help you build your reputation. By showcasing your business, you increase brand awareness and drive referral traffic.

How ForSite Digital can Help

ForeSite Digital is a seasoned online marketing agency that offers top-notch SEO services. To help your business grow, our experts collaborate with your team to create a unique growth strategy. ForeSite Digital is a results-driven SEO company with over 17 years of experience. We specialize in working with small businesses to help them grow exponentially. Call 757-354-1777 today to learn more!